If you’re like most small business owners, you started your business for freedom, flexibility, and impact—but now you find yourself working more than ever. Instead of focusing on the big picture and your clients, you’re caught up in the day-to-day operations, managing your team, and trying to keep everything running.
All while sacrificing time with your family…
You’ve brought in help, but you’re still the bottleneck. Your VA or team members rely on you for every decision, and your big ideas stay stuck in your head because you simply don’t have time to implement them.
I understand…
Before starting my business, I spent 20 years in hotel management, leading strategies, operations, and customer experience for multiple locations. When COVID hit and I was made redundant, I faced a crisis of confidence about transitioning out of hospitality.
Then, something unexpected happened. I started helping friends with their small businesses, bringing in my background in strategy, efficiency, and client experience and I quickly realised that these skills weren’t just transferable, they were essential for business owners trying to scale.
As my clientele grew, I saw the same pattern over and over: brilliant business owners struggling with structure, systems, and growth. They had the passion and expertise but needed support to run their business like a business.
That’s where I come in.
Now, as a Business Systems & Tech Strategist and Certified Online Business Manager®, I help ambitious business owners step into their CEO role by systemising, streamlining, and professionalising their businesses, so they can scale with confidence.
✅ I get everything out of your head and into systems that make your business run smoothly.
✅ I build streamlined workflows and automations that free up your time and mental space.
✅ I elevate your client experience so your business feels polished, professional, and scalable.
You don’t have to do it all alone. The right systems and support can change everything.
Let’s Make Business Effortless.
If you’re ready to step out of the daily grind and into your CEO role, let’s talk.
Hi, I’m Ruth…
Originally from Cork, Ireland, I now live in the Surrey Hills with my vivacious 7-year-old mini-me, our mischievous Cockapoo, and my husband—a charming South African (age withheld on request 😆).
In my free time, you’ll find me playing social tennis with very loose rules, walking the dog with a great podcast, catching up with fun friends, and reading self-development books that fuel my love for business and growth.
Why Business Owners Trust Me…
With 20+ years in business strategy and operations, I help ambitious business owners get out of the day-to-day grind and into effortless leadership.
Client Testimonials
Our business was drowning in the admin of struggling to run an efficient business. Ruth was responsive, professional and easy to work with. I soon realised from working with Ruth how quickly her knowledge could save us money. Her organising and creating exceptional excel spreadsheets with indexs I didn’t even know existed saved us so much time. In addition, all those items that stay on the to do list and never get done, Ruth takes care of. Allowing me to focus on the big things that move the business forward has been fantastic. The range of knowledge Ruth has is also game changing, from doing an Instagram story to designing a complicated excel template, all bases are covered. We highly recommend Ruth, if you want to have more time and feel less stressed.
When I started my coaching practice I was unsure what systems to put in place in order to help streamline my work and to ensure I spend my time on what I love doing, which is coaching and running workshops. I reached out to Ruth who I knew would be able to help with just that.Ruth spent a day with me assessing what I need for my new coaching business and she shared her wealth of knowledge about the importance of the client journey and how I can create that with the right systems in place to ensure I have time to focus on my core work. Ruth also helped me to start build a website.
I love how attentive Ruth is about quality both about her own business and also about how I can create that for my clients. She is full of creative ideas how to do that as well as the knowledge how to streamline that with systems.
Ruth is a true pleasure to work with. She is warm and friendly and very professional and knowledgable.
I highly recommend reaching out to her to find out how she can help you with your business. I know I will choose to work with her again as my business develops.
I am a small business and need as assistant to help me out with admin, marketing, social media etc as my time is spent mostly with clients. Ruth was recommended to me by a friend and I also knew of her good reputation as a person, so felt very comfortable entrusting her with my needs and finances.Our first meeting was a great session and she was extremely professional and helpful straight away, having already spending time looking at my service and how she could help moving forward.
Since that first meeting she has redone my websites, in the process of automating my processes, given me a sense of direction with my marketing and been an absolute invaluable gem to have on board. It’s a pleasure to throw things Ruth’s way and trust she will sort them at a high standard and think of things I may have missed too.
I’m really excited to continue working with Ruth in the future and developing my business into an even greater success with her by my side. If you have a chance to work with her, I would grab the opportunity before she is too booked up with other lucky clients.
Ruth was fantastic from start to finish. Professional at all times, taking time to understand my needs and how best to meet them. She set up a lead magnet funnel for me which has been invaluable in my business. I highly recommend Ruth. It was a pleasure working with her.
